Automatic Post Scheduling Apps vs “Real–Live” Social Media Managers

Automatic Post Scheduling Apps vs “Real–Live” Social Media Managers

Happy Day Everyone! I’m trying out a new feature that I would like to offer in 2016. I would love to offer a weekly question and answer blog post. I’m thinking of calling it “Simply Social with Kim.” Basically, I would answer any questions on social media management. To get us started, here is a question from a friends Facebook page

What is the difference between automatic post scheduling apps (e.g., Hootsuite, etc.) vs. “real, live” social media managers?

Automatic schedulers like Hootsuite, Post Planner, Social Oomph, Pagemodo, etc. are awesome tools to assist with social media management. But yet, when it comes to social media management there is much more than just posting to platforms.

So, what the real question is why should I invest in a social media manager

Time:

Social media management is more than just posting to the various social platforms. Curating content, scheduling the posts and monitoring engagement all takes time. Take a look at your daily schedule and ask yourself—“How much time do I have to devote to social media?” If you only have 30 minutes a day, your time would best be used for engagement. You are the only YOU! And yes, as a social media manager I do assist with engagement and growth. It is when my clients take a few minutes a day to do some interaction, we see the “real magic” happen. Another thing when speaking about time, many of my clients share that they appreciate me keeping an eye on their social media platforms. Most business owners don’t have the time or desire to monitor their networks 24/7. Depending on the contract, a social media manager is an extra set of eyes.

Skills and Training:  

Every week I take courses/classes to stay up to date with the latest online trends.  Now, can the average business owner do this? Yes, but should they? No. Do you keep up to date with the latest tax laws? No. Most of us hire an accountant. Well, that is what a Social Media Manager does—we stay up to date on the ever-changing world of social media. By knowing the latest trends, you will be a leader in your industry. Also, by working with various clients and platforms, I can bring what “works this week” to yo

Strategy: 

As a Social Media Manager, I spend time auditing and analyzing your online presence. I can assist you with developing a strategy and plan to reach your goals. Also, throughout our partnership, I will be monitoring. Is what we are doing working? Do we need to tweak something? Are we reaching your goals?

Focus: 

When you partner with a social media manager, it allows you the time and energy to focus on what you do best. (Manage your business.)

How about you, do you have any other questions on the benefits of partnering with a social media manager? Also, what do you think of this feature? Do you think it would provide value to you? Do you have any questions you would like answered? If so, leave a comment or send me a message. Looking forward to hearing back from you all!

Keeping Social Simple~Kim

It’s Official: Social Media Manager Certified

It’s Official: Social Media Manager Certified

So excited to share that I am now a certified social media manager through iBloom. (http://ibloom.co/)

iBloom Certified Social Media Manager badge

iBloom Social Media Certification

A certificate in social media management means:

I have completed an 8-week Social Media Manager Training Course

I have completed all requirements for certification that includes:
Audits of client platforms
Developed social media strategies
Proficient in Facebook advertising
Graphic creation

By obtaining the iBloom certification I demonstrate that I  have both the knowledge and skills to help my clients succeed on their social media platforms.

Connecting the Social Media Dots

Connecting the Social Media Dots

 

A few years back, the question was often asked, I’m a small business, does my company need a website? With 80% of American adults on line and 60% of them using social networking sites. It’s a no brainer that you not only need a business website, but also a social media strategy.

Many small business owners feel they lack time, resources or energy to invest in social media. Also, the social media options can be overwhelming. Today we are going to help you connect the dots with a review of the main social media platforms and their benefits.

Before we begin, let’s take a quick look at your business web page. By having a presence on the web customers can find out more about your business and the products or services you have to offer. Also, when it comes to benefiting from a website, company size does not matter. There is one exception to this rule: It’s better to have no website at all than to have one that makes your business look bad. Your site speaks volumes about your business. Your website is an important part of your business. Make sure you treat it as such.

Social Media Platforms:

Facebook: Currently Facebook is at the top of all social media platforms.
Facebook’s benefits:
• Increased exposure to potential clients
• Gather more leads, email addresses
• Inexpensive marketing
• Builds brand loyalty
• Increases traffic to your website and helps boost your SEO

Twitter: Twitter enables you to provide tidbits of news and data all day long.
Benefits of Twitter:
• Allows for up to date communication
• Generates leads
• Enables you to showcase your brands personality
• Provides instant feedback, reviews and comments
• Opportunity to expand customer service

LinkedIn: LinkedIn is the social network for working professionals looking to make connections.
Benefits of LinkedIn:
• B2B networking
• B2C networking
• Lead generation
• Employee recruitment
• Opportunity to expand customer service

YouTube: YouTube is the 2nd largest search engine and 3rd most visited website worldwide.
Benefits of YouTube:
• Increase your audience either by creating videos or advertising on other peoples videos.
• Marketing on YouTube will help you get found on google
• Grow your audience
• Increase your email list

Google+: Google+ is the ultimate resource to maximize visibility on Google search pages.
Benefits of Google+
• Increases SEO value
• Ability to draw customers in by providing key business information
• Enables you to share content
• Grow your audience
• Helps creates a community
• Increases your opportunity of business reviews

Pinterest: Pinterest is a virtual pin board, think of it as a digital scrapbook. It is the go to place for DIY, food and drink and home décor.
Benefits of Pinterest:
• Builds and reinforces your brand
• Showcase your products
• Use for market research
• Customer engagement
• Drive traffic to your website

Instagram: Instagram is a photo sharing platform that enables you to share photos and short videos.
Instagram benefits:
• Audience engagement
• Builds trust and personality
• Increases traffic to your web page
• Free advertising
• High visibility of posts

As you can see, each social media platform has it’s benefits. If you would like to know more on how your business can best connect the social media dots, please contact us at Fresh Impact.